Curriculum Vitae

Work Experience

Sales and Marketing Professional | IKE Consulting 2022 - Present

Self-employed
Provide marketing strategy development and tactical marketing implementation
Develop and execute digital marketing plans
Creating, managing, and analyzing multi-channel marketing campaigns
Content creation with a focus on increasing ROI
Design VOC surveys
Project management & process improvement
Sales & marketing cross-functional alignment
Sales training
Branding implementation
Interview coaching

Marketing Manager | Kytopen 2022

Developed multi-year marketing strategy and tactical plan
Created go-to-market strategy for inaugural product
Implemented branding initiative which entailed corporate template generation for MS office, conducted internal trainings, website & social media alignment, etc
Integrated digital marketing into company strategy, involving SEO, website administration and expansion, brand alignment, and social media campaigns, resulting in significant growth in site views, followers, and interactions
Designed and executed exhibitions, both online and in person, to raise company profile
Built marketing materials, including product brochures and white papers for product launch
Oversaw all customer-facing material

Digital Sales Supervisor | MilliporeSigma 2020 - 2021

Developed new office based digital sales specialist team for Milli-Q Water Purification Systems
Coached and managed a team of 4 sales specialist to meet sales goals, resulting in 12% growth within first 6 months and exceeding targets
Interviewed, hired, and trained new employees
Identified and tracked measurable objectives and key process indicators through Salesforce, BI, Tableau, and Redox
Created geographic sales territories

Acting Project Manager | MilliporeSigma 2020 - 2021

Development opportunity managing a technology development project for molecular biology enzymes for diagnostic market
Led team consisting of colleagues from R&D and Product Management through TDP process including gate reviews
Kept project within scope and on schedule
Successfully transitioned TDP to PDP

Field Marketing Manager | MilliporeSigma 2018 - 2020

Responsible for field and tactical marketing within newer markets for Milli-Q Water Purification Systems including markets such as Industrial, Commercial Agriculture, Diagnostics, Testing, Cannabis, Food & Beverage, etc
Created marketing campaigns including promotions, incentives, e-mail marketing, telemarketing, literature, and webinars to promote sales resulting in a 14.1% increase YOY in 2019 and an 11.9% YOY increase in 2020
Trained 35 field sales representatives on product integration into newer markets
Created seminars, developed trainings, and traveled with field sales to support sales
Worked with product management to develop go-to-market strategies for new product launches

Business Development Manager | MilliporeSigma 2016 - 2018

Responsible for developing OEM partnerships for Milli-Q Water Purification Systems
Established relationships with decision-makers at the Director, VP, and C-suite levels
Maintained a focus on emerging markets and technologies
Profiled companies for potential partnerships, including understanding market position, target markets, market share and revenues
Worked closely with field marketing to launch new partnerships to field sales

Business Development Manager | Sigma-Aldrich 2014 - 2016

Responsible for sales and business development within the commercial agriculture market focused on key accounts, including Bayer Crop Science (now just Bayer), Monsanto (now Bayer), Syngenta, Dow AgroSciences (now Corteva), and Dupont Pioneer (now Corteva)
Worked closely with tactical and strategic marketing groups to execute go-to-market plan
Collaborated with scientific directors, thought leaders and global procurement to provide scientific and supply chain solutions for crop genetics and crop protection research, development, and production
Managed opportunities across multiple customer sites domestically and internationally
Successfully managed large custom product, commercial product and customer service opportunities

Education

Master of Business Administration | Butler University

Courses focused on leadership and marketing
Experiential learning opportunities with local and international businesses to develop marketing strategies
Participated as part of a diverse team and won Indiana ACG Cup, a prestigious case study-based finance competition for MBA programs

Master of Science | University of Illinois at Urbana-Champaign

Thesis and class-based program focused on reproductive biology
Served as research assistant with project focused on IgG transport in the porcine mammary gland
Worked as a teaching assistant for an undergraduate science writing class

Bachelor of Science | University of Illinois at Urbana-Champaign

Graduated with high honors
Participated in international exchange program, spending a semester studying at the University of Queensland in Australia
Completed undergraduate research project focused on embryo development

Certifications and Licenses

Lean Six-Sigma Yellow Belt | American Society for Quality

Digital Marketing Certificate | Duke University

Florida Real Estate License

Florida Pharmacy Technician License

AI Certification in cattle

Publications & Posters

Rashmi, R., P.M. Schnulle, A.C. Maddox, E.S. Armbrecht and J.M. Koenig. 2011. Flice inhibitory protein (FLIP) expression is associated with the survival of neonatal neutrophils. Pediatric Research. 70(4):327-331

Nguyen, C.N., P.M. Schnulle, N. Chegini, X. Luo and J.M. Koenig. 2010. Neonatal neutrophils with prolonged survival secrete mediators associated with chronic inflammation. Neonatology. 98:341-347.

Schnulle, P.M., C. Nguyen, M. Zhou, N. Chegini and J.M. Koenig. 2006. Inflammatory neonatal neutrophils exhibit an enhanced release of vascular endothelial growth factor (VEGF). Pediatric Academic Societies' Annual Meeting. Poster presentation.

Schnulle, P.M. and W.L. Hurley. 2003. Gene expression profiles in porcine mammary gland tissue during formation of colostrum. American Society of Animal Sciences Annual Conference. Poster presentations.

Schnulle, P.M. and W.L. Hurley. 2003. Sequence and gene expression of the FcRn in the porcine mammary gland. Vet. Immunology. Immunopath. 91:227-231.

Activities

Mensa Member

Volunteer

Skills & Expertise

So many

Other Experience

Event management