Curriculum Vitae

Work Experience

Marketing & Sales Consultant | IKE Consulting 2022 - Present

Executed digital marketing campaigns, boosting email open rates by 7.2%, click-through rates by 13.1%, and gaining 3,000 social media impressions with doubled followers in a week
Transferred information from the previous CRM to the new CRM for the client, focusing on enhancing the customer experience and providing better data to inform strategy
Guiding AI-driven models on topics of marketing strategies and biological sciences
Developing compelling value propositions for clients across diverse sectors, highlighting key benefits and differentiating features to drive sales using market research, market analysis, and voice of customer surveys
Accelerating brand recognition for clients across diverse sectors, enhancing search rates up to 11%
Providing content creation and content management with a focus on increasing ROI
Creating engaging content for various marketing channels, including website copy, blog posts, and social media updates, to support demand generation, lead generation, lead generation and brand awareness
Designing and implementing VOC surveys to improve product offerings
Aligning sales and marketing activities to create stronger leads and enhance the sales funnel
Offering recommendations for improving the processes involved in managing marketing campaigns and general process improvement

Marketing Manager | Kytopen 2022

Completed a market analysis that included identifying potential target markets, sizing and segmenting the market, determining key features for segmentation, and analyzing competitors’ products and marketing tactics
Developed a comprehensive multi-year marketing strategy with a demand generation plan focusing on digital marketing and a go-to-market (GTM) plan for the initial product launch, emphasizing lead generation, all with a strong focus on return on investment (ROI)
Built relationships with KOLs in the Cell and Gene Therapy field to collect voice of customer (VOC) insights, define the value proposition for a new product, and generate leads
Elevated customer engagement initiatives and lead generation, resulting in an impressive 9% increase in email click-through rates through optimized messaging strategies and targeted campaigns for diverse audiences
Created a branding initiative focused on improving internal adoption and external recognition
Optimized marketing campaigns by using key performance indicators and data-driven decision making to guide strategic adjustments
Planned and executed conference strategy, including networking events, managing vendor relationships and contracts, ensuring smooth event logistics, budgeting, and maximizing ROI
Revitalized website and enhanced SEO by optimizing content, implementing a publication strategy for white papers, optimizing keywords, and utilizing pay-per-click (PPC) advertising, achieving an 8.3% increase in traffic within 6 weeks

Digital Sales Supervisor | MilliporeSigma 2020 - 2021

Selected four specialists for the newly established digital sales division, highlighting their adaptability and potential for success in these newly created roles
Coached team to leverage digital tools like Salesforce.com (SFDC) and Tableau, while driving customers towards eBusiness solutions, resulting in a notable 12% increase in consumable sales for Q2 and a 14% rise in Q3
Established Key Performance Indicators (KPI) to monitor quote conversions, order channel utilization, customer interactions, large opportunities, and the active progression of opportunities through the sales funnel, along with building dashboards and reporting processes in SFDC to track these metrics
Implemented change management activities to ensure the digital sales team integrated smoothly into the traditional field sales division. This included creating process flows, fostering teamwork as a selling unit, and offering regular opportunities for feedback
Performed data and market analysis to generate forecasts for team, commission structure, and carve out four sales territories
Mentored team to use business plans and development plans to meet both sales and professional goals, resulting in one specialist advancing to field sales within two years

Acting Project Manager | MilliporeSigma 2020 - 2021

Development opportunity managing a technology development project (TDP) for molecular biology enzymes for the diagnostic market
Oversaw a cross-functional team of R&D scientists, product managers, and QA experts through the Technology Development Process to create a specialized product for the diagnostics market
Presented updates to senior leadership and key stakeholders, achieving a 100% on-time completion of milestones and gate passing rate, ultimately succeeding in transferring TDP to Product Development Project (PDP) within 10 months

Field Marketing Manager | MilliporeSigma 2018 - 2020

Led field marketing initiatives for capital equipment and service products across a wide array of life science sectors, including Industrial, Diagnostics, Testing, Commercial Agriculture, Food & Beverage, Cannabis, and more.
Formulated a comprehensive tactical marketing plan aimed at generating high-quality leads that actively supported the sales team by creating campaigns that aligned with the sales process, outperforming revenue targets with 14.1% year-over-year (YOY) growth in the first year and an additional 11.9% YOY growth the following year
Optimized marketing campaigns for to enhance engagement and generate leads using KPIs, including campaign utilization, customer interactions, and lead-to-opportunity conversion rates, resulting in a 9.4% increase in lead conversion.
Developed data-driven GTM strategies through VOC and collaboration with sales teams; insights addressed top vulnerabilities along with key growth opportunities
Created GTM product launch tactics, including building sales enablement tools, providing sales training, managing in-person and virtual conferences and events, and presenting webinars for target markets, boosting quarterly sales performance by 16.8%
Trained sales team on new target markets using a multimedia approach to improve product knowledge, understand markets, highlight key features, and boost sales
Utilized data analysis tools to enhance marketing data in Palantir Flux; refining product marketing strategy, identifying revenue gaps, and discovering internal cross-marketing opportunities
Designed and executed virtual sales meeting for division of 65 people, consisting of securing and coordinating speakers on multiple continents, the topics, and moderators, building schedule around company-wide activities, and solving logistics of rotating breakout groups

Business Development Manager | MilliporeSigma 2016 - 2018

Forged OEM partnerships for capital equipment, exceeding annual targets by 6.5% and 8.1%, respectively
Forged OEM partnerships for equipment, outpacing annual targets by 6.5% and 8.1%, respectively
Developed relationships with key stakeholders, scientific directors, and executives, generating leads and OEM opportunities to support sales growth
Analyzed market segments for water purification needs, identified segments with unmet demand, and collaborated with cross-functional teams to customize systems to meet market requirements
Maintained a focus on emerging markets and technologies to maximize new revenue streams
Profiled companies for potential partnerships, including understanding market position, target markets, market share, and revenues
Facilitated the integration of three new partnerships, leveraging field marketing to ensure alignment with field sales

Business Development Manager | Sigma-Aldrich 2014 - 2016

Formulated and executed business development strategies in the commercial agriculture sector, exceeding targets by over 9% each year
Effectively managed complex international sales across multiple sites, generating over $150,000 in new revenue while showcasing strong project management and client relationship skills
Cultivated relationships with key opinion leaders (KOLs), including scientific directors, resulting in $300,000 in organic sales over two years
Leveraged opportunities across customer sites, both domestically and internationally
Galvanized new product development specific to industry by introducing marketing team to key opinion leaders (KOL) within industry
Implemented a go-to-market plan for a new product, resulting in a 5.6% increase in revenues

Life Science Specialist | Sigma-Aldrich 2010 - 2014

Specialized in the sale of products related to biological sciences, generating $1 million in new sales of advanced technologies
Exceeded growth goals by as much as 12% annually, driven by a 23% rise in nucleic acid kit sales, 19% in antibodies, and 34% in custom products
Executed a series of informative seminars leading to consistent attendance figures exceeding 75 individuals per seminar and contributing to an uptick in product inquiries
Engaged research scientists through targeted discussions designed to identify pressing lab issues, achieving an outstanding conversion rate of 35% of inquiries transformed into opportunities

Account Manager | Sigma-Aldrich 2006 - 2010

Impacted sales for assigned accounts, achieving or surpassing growth targets in 12 out of 16 quarters, exceeding total revenue of $4 million per year
Piloted stockroom programs at key accounts monitoring profitability, resulting in the establishment of three new stockrooms and the closure of one
Championed the promotion of molecular biology and gene editing technologies as regional team lead, resulting in a 23% increase in product awareness among sales staff over twelve months
Coordinated efforts with a cross-functional sales team to drive revenue, improving the performance of molecular biology products by 14%

Biological Scientist | University of Florida 2003 - 2006

Conducted in-depth immunology research on neutrophil apoptosis utilizing flow cytometry to detect apoptotic neutrophils isolated from umbilical cord blood under various parameters
Work resulted in one first-author poster presentation and second-author credits in two peer-reviewed publications

Graduate Research Assistant | University of Illinois 2000 - 2003

Analyzed gene expression and protein profiles associated with IgG transport in the porcine mammary gland, generating one first-author peer-reviewed publication and one first-author poster presentation
Utilized various molecular biology and protein detection techniques,

Graduate Teaching Assistant | University of Illinois 2001

Supported the teaching, grading, and guidance of 85 students in an undergraduate scientific writing class

Education

Master of Business Administration | Butler University

Courses focused on leadership and marketing
Experiential learning opportunities with local and international businesses to develop marketing strategies
Participated as part of a diverse team and won Indiana ACG Cup, a prestigious case study-based finance competition for MBA programs
Collaborated with Cancer Support Community, a non-profit organization, as part of a class project under the guidance of a CSC board member. The project aimed to improve outreach efforts and increase demand for the organization's services. I provided coaching to employees who interacted with patients, helping them grasp the fundamentals of sales and how to apply these skills in their roles. The employees experienced immediate success in implementing what they learned.

Master of Science | University of Illinois at Urbana-Champaign

Thesis and class-based program focused on reproductive biology
Served as research assistant with project focused on IgG transport in the porcine mammary gland
Worked as a teaching assistant for an undergraduate science writing class

Bachelor of Science | University of Illinois at Urbana-Champaign

Graduated with high honors
Participated in international exchange program, spending a semester studying at the University of Queensland in Australia
Completed undergraduate research project focused on embryo development

Certifications and Licenses

Lean Six-Sigma Yellow Belt | American Society for Quality

Digital Marketing Certificate | Duke University

Stacks

MARKETING STACK: Palantir Foundry, Eloqua, Google Ads, Google Analytics, SalesForce/SFDC, Hubspot, Adobe Creative Cloud, Canva, Hootsuite, Wix, GoDaddy, Meta Business Suite

TECHNOLOGY STACK: MS Word, MS Powerpoint, MS Excel, MS Sharepoint, MS Project, MS Teams, Outlook, Gmail, Google Docs, Google Analytics, Google Drive, Salesforce.com, Hubspot, Palantir Foundry, SAP (BW/BI/BOBJ), Tableau, Confluence, Slack, Dropbox, Jira

Skills

MARKETING: Strategic Thinking, Strategic Marketing, Tactical Marketing, Segment Marketing, Go-To-Market Strategy, Campaign Management, Campaign Optimization, Market Analysis, Competitive Analysis, Product Launches, Conference Strategy, Voice of Customer

PROJECT MANAGEMENT & EXECUTION: Project Management, Project Planning, Program Management, eCommerce Projects, Process Improvement

DATA & METRICS: Data Analysis, KPI Development, Metrics Development, Dashboard Creation

SALES & DEMAND GENERATION: Sales Enablement, Lead Generation, Demand Generation, Customer-Centric, Sales Strategies, Sales Training, Opportunity Development, Lead Qualification, Team Selling

COMMUNICATION & LEADERSHIP: Stakeholder Engagement, Change Management, Cross-Functional Collaboration, Cross-Functional Team Leadership, Relationship Building, Communication, Leadership, Training

ADDITIONAL SKILLS: Tech Savvy, Digital Native, Pragmatic, Resilient, Structured Thinking, Problem Solving, Innovative, Budgeting, Empathetic, Inclusive

Publications & Posters

Rashmi, R., P.M. Schnulle, A.C. Maddox, E.S. Armbrecht and J.M. Koenig. 2011. Flice inhibitory protein (FLIP) expression is associated with the survival of neonatal neutrophils. Pediatric Research. 70(4):327-331

Nguyen, C.N., P.M. Schnulle, N. Chegini, X. Luo and J.M. Koenig. 2010. Neonatal neutrophils with prolonged survival secrete mediators associated with chronic inflammation. Neonatology. 98:341-347.

Schnulle, P.M., C. Nguyen, M. Zhou, N. Chegini and J.M. Koenig. 2006. Inflammatory neonatal neutrophils exhibit an enhanced release of vascular endothelial growth factor (VEGF). Pediatric Academic Societies' Annual Meeting. Poster presentation.

Schnulle, P.M. and W.L. Hurley. 2003. Gene expression profiles in porcine mammary gland tissue during formation of colostrum. American Society of Animal Sciences Annual Conference. Poster presentations.

Schnulle, P.M. and W.L. Hurley. 2003. Sequence and gene expression of the FcRn in the porcine mammary gland. Vet. Immunology. Immunopath. 91:227-231.

Other Experience

Event Management / Leadership

Organized Indianapolis New In Town Meetup Group, creating events and activities for members to attend, with the largest event being a bespoke scavenger hunt attracting over 40 people. Created scavenger hunt, including outlining parameters, canvassing for prize donations, and devising liability waivers.
Guided Indy Pub Knitters activities, orchestrating events and locations on a bimonthly basis
Backed up coordinator of ticket-taking volunteers at Butler Basketball games; responsibilities included filling in for the coordinator as needed in assigning positions, reducing bottlenecks, and ensuring a seamless process for fans
Shadowed board member for Cancer Support Community, a non-profit organization. Completed project involving training outreach coordinators in selling skills to expand their impact.
Created a franchise in Jacksonville, FL, of a social group called Girls Pint Out, which originated in Indianapolis.. Activities included planning events and finding members. (Unfortunately, this was in late 2019, and there was not enough momentum to survive the pandemic.)

Outreach

Volunteered at a low-cost spay/neuter clinic, attending events with the primary purpose of raising awareness of the services and a secondary purpose of getting animals adopted. Typically assigned roles involving active engagement with the public or missions to find homes for the "less desirable" animals, typically adult cats.

eCommerce Shopper | Whole Foods Market

Offering customized shopping services for eCommerce customers, including delivery or pick-up
Requiring meticulous attention to detail, efficiency, and continuous process improvement

Pharmacy Technician | Publix

Licensed Pharmacy Technician responsible for processing insurance claims, maintaining patient records, dispensing medications, and providing customer service

Barista | Gloria Jeans Coffee

Prepared and served coffee beverages