Curriculum Vitae

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Marketing & Sales Consultant  |  IKE Consulting                              2022 - Present

• Guided AI-driven models in sales strategies and the biological sciences
• Generated a marketing strategy that boosted client email engagement, increasing open rates by 7.2% and improving click-through rates 13.1%, resulting in a 4.5% increase in revenue
• Accelerated brand recognition for clients across diverse sectors, enhancing search rates up to 23%
• Designed and implemented VOC surveys to improve service offerings targeting fifty individuals
• Innovated sole proprietor market positioning with competitive analysis
•  Formulated multi-channel marketing strategies for sole-proprietor businesses looking to expand market share
• Launched a social media campaign, gaining 3,000 impressions and doubling followers in first week
• Additional Capabilities

1. Strategic and tactical marketing development and implementation, including branding initiatives
2. Creating, managing, and analyzing multi-channel marketing campaigns
3. Content creation with a focus on increasing ROI
4. Project management & process improvement
5. Sales & marketing cross-functional alignment

Marketing Manager  |  Kytopen                                                                     2022

• Produced a comprehensive multi-year marketing strategy with a focus on digital marketing
• Composed a commercialization plan for the launch of the inaugural product
• Revitalized website and enhanced SEO by expanding company content, publishing white papers, and optimizing keywords, boosting organic traffic by 8.3% in 6 weeks
• Generated a branding initiative aimed to enhance internal recognition and external outreach efforts
• Elevated customer engagement initiatives, resulting in an impressive 9% increase in email click-through rates through optimized messaging strategies and targeted campaigns for diverse audiences 
• Demonstrated beta version of product at strategic conferences and exhibitions, increasing brand visibility and engaging 100 visitors per event 

Digital Sales Supervisor  |  MilliporeSigma                                                  2020 - 2021

• Spearheaded selection of four specialists for a new digital sales division, ensuring both cultural fit and skill alignment while meeting recruitment timelines set forth by senior management
• Performed data and market analysis to generate forecasts for team, commission structure, and carve out four sales territories
• Managed sales team to leverage digital tools such as Salesforce.com (SFDC) and Tableau, leading to an impressive 12% increase in consumable sales during Q2 and a further 14% rise in Q3
• Defined key process indicators (KPI) to track daily activities and transformed data into actionable insights for better decision-making frameworks 
• Coached team to use business plans and development plans to meet both sales and professional goals, resulting in one specialist advancing to field sales within two years

Acting Project Manager  |  MilliporeSigma                                                   2020 - 2021

• Development opportunity managing a technology development project (TDP) for molecular biology enzymes for diagnostic market
• Directed multi-disciplinary team activities by implementing regular progress updates, ensuring gate reviews in the TDP while achieving 100% on-time milestone completion 
• Successfully transitioned TDP to product development project (PDP) within ten months

Field Marketing Manager  |  MilliporeSigma                                                 2018 - 2020

• Directed field marketing activities for capital equipment across market segments covering Industrial, Diagnostics, Testing, Commercial Agriculture, Food & Beverage, Cannabis, and additional markets
• Completed marketing campaigns including promotions, incentives, e-mail marketing, telemarketing, literature,  and webinars to promote sales resulting in a 14.1% increase YOY in 2019  and an 11.9% YOY increase in 2020
• Organized training sessions for the sales team, improving product and market knowledge and boosting quarterly sales performance by 16.8%
• Worked with product management to develop go-to-market strategies and tactics for two new product launches
• Designed and executed virtual sales meeting for division of 65 people, consisting of securing and coordinating speakers on multiple continents, the topics, and moderators, building schedule around company-wide activities, and solving logistics of rotating breakout groups

Business Development Manager  |  MilliporeSigma                                   2016 - 2018

• Forged OEM partnerships for capital equipment, exceeding annual targets by 6.5% and 8.1%, respectively
• Evaluated market segments for water purification, identifying three areas with unmet demand and driving new partnerships landscape
• Expanded relationships with individual contributors, scientific directors, and executives to close sales
• Maintained a focus on emerging markets and technologies
• Profiled companies for potential partnerships, including understanding market position, target markets, market share and revenues
• Facilitated the integration of three new partnerships, leveraging field marketing to ensure alignment with field sales

Business Development Manager  |  Sigma-Aldrich                                     2014 - 2016

• Founded a role concentrating on the sales and business development of the commercial agriculture industry 
• Leveraged opportunities across customer sites, both domestically and internationally, outpacing targets by more than 5% annually
• Consulted with key opinion leaders, including scientific directors, on gene editing and molecular biology technologies, building long-term relationships resulting in organic sales of $300k over a two-year period
• Galvanized new product development specific to industry by introducing marketing team to key opinion leaders (KOL) within industry
• Implemented a go-to-market plan for a new product, resulting in a 5.6% increase in revenues
• Collaborated with scientific directors, thought leaders and global procurement to provide scientific and supply chain solutions for crop genetics and crop protection research, development, and production

Life Science Specialist  |  Sigma-Aldrich                                                        2010 - 2014

• Specialized in the sale of products related to biological sciences, generating $1 million in new sales of advanced technologies
• Exceeded growth goals by as much as 12% annually, driven by a 23% rise in nucleic acid kit sales, 19% in antibodies, and 34% in custom products
• Executed a series of informative seminars leading to consistent attendance figures exceeding 75 individuals per seminar and contributing to an uptick in product inquiries 
• Engaged research scientists through targeted discussions designed to identify pressing lab issues, achieving an outstanding conversion rate of 35% of inquiries transformed into opportunities 

Account Manager |  Sigma-Aldrich                                                                2006 - 2010

• Impacted sales for assigned accounts, achieving or surpassing growth targets in 12 out of 16 quarters, exceeding total revenue of $4 million per year
• Piloted stockroom programs at key accounts monitoring profitability, resulting in the establishment of three new stockrooms and the closure of one
• Championed the promotion of molecular biology and gene editing technologies as regional team lead, resulting in a 23% increase in product awareness among sales staff over twelve months
• Coordinated efforts with a cross-functional sales team to drive revenue, improving the performance of molecular biology products by 14% 

Biological Scientist |  University of Florida                                                   2003 - 2006

• Conducted in-depth immunology research concentrating on neutrophil apoptosis, resulting in one first-author poster presentation and second-author credits in two peer-reviewed publications

Graduate Research Assistant |  University of Illinois                                  2000 - 2003

• Analyzed gene expression profiles associated with IgG transport in the porcine mammary gland, generating one first-author peer-reviewed publication and one first-author poster presentation

Graduate Teaching Assistant |  University of Illinois                                   2001

• Supported the teaching, grading, and guidance of 85 students in an undergraduate scientific writing class

Master of Business Administration  |  Butler University

• Courses focused on leadership and marketing
• Experiential learning opportunities with local and international businesses to develop marketing strategies
• Participated as part of a diverse team and won Indiana ACG Cup, a prestigious case study-based finance competition for MBA programs

Master of Science  |  University of Illinois at Urbana-Champaign

• Thesis and class-based program focused on reproductive biology
• Served as research assistant with project focused on IgG transport in the porcine mammary gland
• Worked as a teaching assistant for an undergraduate science writing class

Bachelor of Science  |  University of Illinois at Urbana-Champaign

• Graduated with high honors
• Participated in international exchange program, spending a semester studying at the University of Queensland in Australia
• Completed undergraduate research project focused on embryo development

Lean Six-Sigma Yellow Belt  |  American Society for Quality

Digital Marketing Certificate  |  Duke University

Rashmi, R., P.M. Schnulle, A.C. Maddox, E.S. Armbrecht and J.M. Koenig.  2011.  Flice inhibitory protein (FLIP) expression is associated with the survival of neonatal neutrophils.  Pediatric Research.  70(4):327-331

Nguyen, C.N., P.M. Schnulle, N. Chegini, X. Luo and J.M. Koenig.  2010.  Neonatal neutrophils with prolonged survival secrete mediators associated with chronic inflammation.  Neonatology.  98:341-347.

Schnulle, P.M., C. Nguyen, M. Zhou, N. Chegini and J.M. Koenig.  2006.  Inflammatory neonatal neutrophils exhibit an enhanced release of vascular endothelial growth factor (VEGF).  Pediatric Academic Societies' Annual Meeting.  Poster presentation.

Schnulle, P.M. and W.L. Hurley.  2003.  Gene expression profiles in porcine mammary gland tissue during formation of colostrum.  American Society of Animal Sciences Annual Conference.  Poster presentations.

Schnulle, P.M. and W.L. Hurley.  2003.  Sequence and gene expression of the FcRn in the porcine mammary gland.  Vet. Immunology. Immunopath.  91:227-231.

SKILLS:  Strategic Thinking,   Strategic Marketing, Tactical Marketing, Digital Marketing, Customer-Centric, Campaign Management, Product Launches, Project Management, Budgeting, Strategy Alignment, Event Planning, Data Analysis, Metrics Development, Process Improvement, Stakeholder Engagement, Customer-Centric, Team Selling, Consultative Selling, Competitive Analysis, Dashboard Creation, Change Management, Cross-Functional Collaboration, Communication, Leadership, Training, Digital Native, Business Acumen, Empathetic, Inclusive, Pragmatic, Dedicated, Innovative, 

MARKETING STACK:  Palantir Foundry, Eloqua, Google Ads, Google Analytics, SalesForce/SFDC, Hubspot, Adobe Creative Cloud, Canva, Hootsuite, Wix, GoDaddy, Meta Business Suite 

TECHNOLOGY STACK:  MS Word, MS Powerpoint, MS Excel, MS Sharepoint, MS Project, MS Teams, Outlook, Gmail, Google Docs, Google Analytics, Google Drive, Salesforce.com, Hubspot, Palantir Foundry, SAP (BW/BI/BOBJ), Tableau, Confluence, Slack, Dropbox, Jira 

Event Management / Leadership

• Organized Indianapolis New In Town Meetup Group, creating events and activities for members to attend, with the largest event being a bespoke scavenger hunt attracting over 40 people.  Created scavenger hunt, including outlining parameters, canvassing for prize donations, and devising liability waivers.
• Guided Indy Pub Knitters activities, orchestrating events and locations on a bimonthly basis
• Backed up coordinator of ticket-taking volunteers at Butler Basketball games; responsibilities included filling in for the coordinator as needed in assigning positions, reducing bottlenecks, and ensuring a seamless process for fans
• Shadowed board member for Cancer Support Community, a non-profit organization.  Completed project involving training outreach coordinators in selling skills to expand their impact.
• Created a franchise in Jacksonville, FL, of a social group called Girls Pint Out, which originated in Indianapolis..  Activities included planning events and finding members. (Unfortunately, this was in late 2019, and there was not enough momentum to survive the pandemic.)

Outreach

• Volunteered at a low-cost spay/neuter clinic, attending events with the primary purpose of raising awareness of the services and a secondary purpose of getting animals adopted.  Typically assigned roles involving active engagement with the public or missions to find homes for the "less desirable" animals, typically adult cats.